ANALYSIS OF BEZOS' FCF pronouncements


A critical concern with Bezos' pronouncement (calling free cash flow (FCF)/share the "ultimate financial measure") is that FCF/share does not fully and accurately measure Amazon.com's financial performance in a medium to long term context. As with any online retailer, Amazon's most objective analysis should involve an earnings or net income parameter. Certain management dissatisfied with the level of their reported net income wrongly assert that cash flow is a more valid performance measure than is net income. That assertion assumes that depreciation and other non-cash costs are not valid expenses. However, history of the retail industry sector suggests that only net income is properly regarded as a measure of performance that can be directly related to the equity investment as indicative of operating performance. If we add back depreciation to net income and determine a resulting return on investment (ROI), we are confusing ROI with......

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Title: Analysis Of Bezos' Fcf Pronouncements
Approximate Word Count: 1530
Approximate Pages: 7 (250 words per double-spaced page)

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1. Analysis Of Bezos' Fcf Pronouncements
   

   ANALYSIS OF BEZOS' FCF pronouncements. ANALYSIS OF BEZOS' FCF pronouncements
   A critical concern with Bezos' pronouncement (calling ... ...