Harley Davidson
We have decided to address problems and causes within the Harley Davidson Company by using a strategic audit which will explain past, present and future trends within this organization.
I. Current Situation
A. Current Situation
Excellent financials, low debt load, 2001 was the 16th consecutive year with record performance. Price/earnings ratio is positive.
• World wide retail for 4th quarter 12.9% growth over year 2000.
• Forbes named Harley-Davidson its "Company of the Year" for 2001.
• Selected by Business Week as on of the nation's "Most Admired Companies."
• Projected sales figures for 2003 look strong.
B. Strategic Posture
1. Mission
• The mission of this company is to "fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments." Harley-Davidson wants to have happy customers that will continue to......

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Title: Strategic Audit Of Harley Davidson
Approximate Word Count: 4852
Approximate Pages: 20 (250 words per double-spaced page)

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