To be predator or prey? Often within our contemporary society there is a dichotomy of this sort put forth in romance. The predator/prey dichotomy of romantic dynamics is featured in this Fidel Clothing advertisement. By conducting a psychoanalytical and sociological analysis, I will argue the repressed meaning underlying this image is that women should be predatory to be desirable. By deconstructing this meaning I conclude that no mode of predator, or prey is sufficient.
I found the Fidel advertisement in a "Vice Magazine" one of my friends had lying around his room. "Vice Magazine" is a self-proclaimed ‘hedonistic' magazine geared to teenagers and young adults around the New York area. The socioeconomic class this magazine targets to is lower-middle, upper-lower and lower-lower. Although Fidel is based in Montreal it has been expanding their brand throughout the United States for a few years but I found it odd that a clothing company targeting a lower-upper and upper-upper......

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Title: Advertising: Preditor Or Prey
Approximate Word Count: 1508
Approximate Pages: 7 (250 words per double-spaced page)

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