Satellite Radio Becoming Mainstream Among American Adults
November 12, 2004
Company: Simmons Market Research Bureau
Industry: Demographic Data
Location: New York, NY, United States of America

Simmons signs multi-year agreement with SIRIUS Satellite Radio NEW YORK,NY--With the recent buzz around satellite radio and the latest announcement of the Howard Stern deal, one might say satellite radio is becoming more mainstream among American adults.In recent months, Simmons, an Experian Company, the oldest and most respected authority on the behavior of the American consumer, has announced the signing of SIRIUS Satellite Radio (NASDAQ: SIRI) to a multi-year agreement for the Simmons National Consumer Survey (NCS).

"With the rapid growth of satellite radio, we are extremely excited that SIRIUS has chosen Simmons to help them grow their subscriber base," says Chris Wilson, president and COO, Simmons, an Experian Company."Simmons' NCS will empower SIRIUS to better understand and......

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Title: Satellite Radio
Approximate Word Count: 549
Approximate Pages: 3 (250 words per double-spaced page)

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