Term Papers on Information Marketing Communications from Term Papers Lab.
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1.0 Communicational Factors
The given potentially lucrative youth market is made up of over 27million teenagers across four European countries (UK, Germany, France and Italy) with an estimated £24.8billion of purchasing power between them.
1.1
Marketing to this age group is often broadcasted in a way to suit the core of the target audience, thus wasting money trying to communicate a message that will prove unattractive to a large portion of potential customers. Inevitably, narrowcasting would be an ideal approach to utilise the marketing department's efforts and minimise advertising cost in terms of CPT (cost per thousand reached). By specialising and narrowcasting to different segments of the given age groups across the four European countries, it becomes possible for the consumer to identify with the product in such a way that may not have been possible with a broadcasted message. Either way, a strategy of Confucianism (depending on the circumstances) or dynamism......
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Title: Information Marketing Communications
Approximate Word Count: 3634
Approximate Pages: 15 (250 words per double-spaced page)
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