I chose to research the website of the department store JCPenney, which has a very strong web presence and an efficient web site.

1) Overview:-

a) A few of JCPenney's major competitors are Kohls, Sears, Wal-Mart, Target, Marshall Fields, Carson Pirie Scott, etc. They all follow the Reactive and Partial cyber-marketing business model, which means that they are present physically and they also have an online presence. ‘Partial cyber marketing is a reactive response of existing companies who have done business through the physical distribution channels.' (text, pg 44) Even though these stores have an electronic presence, their main business is generated through physical stores.

The market segment at which the products/services are aimed are the demographic and also psychosocial market. The targeted customers are "Modern Spenders" and "Starting Outs", who shop for apparel, accessories, and home furnishings; people from day to day lives, needing items like clothes, (which can......

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Title: Jcpenney.Com Research
Approximate Word Count: 4978
Approximate Pages: 20 (250 words per double-spaced page)

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