Reebok started in the 1890's by Joseph William Foster in England. The original mission of the company was to enhance performance in long-distance track events by improving equipment. The business started on a very low-scale, where all shoes were hand-made. The ever increasing demand for athletic apparel and shoes has made the company grow into a highly diversified operation with its products distributed in 28 countries.
Reebok USA., Ltd was formed in 1979 by Paul Fireman. The original marketing strategy was aimed at prestige and at high prices. In the beginning, the company had little luck in penetrating the market, and in 1981, PLC, a British wholesaler of footwear acquired 56 percent of the common stock in exchange for $77,500 in cash. Fireman and PLC agreed that neither party would sell its stock to third parties.

A few years later, Reebok's sales exceeded $1.5 million and the company contracted with a South Korean firm to manufacture the shoes. In 1982, the company......

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Title: Reebok Of America Inc.
Approximate Word Count: 3073
Approximate Pages: 13 (250 words per double-spaced page)

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