Avon—Con (Against argument)

Andrea Jung's grand strategy to create a partnership with J.C. Penney and Sears is not optimal. In recent years both retailers have struggled financially to stay afloat in the competitive retail market. Although both retailers have garnered tenure customer perception of them is extremely low. Creating a retail presence within the stores would not significantly increase revenue for Avon. Jung's strategy should have been geared more toward towards personalization. Because a large percentage of women are now working outside the home it would behoove Avon to capitalize on this opportunity just as their competitor (Mary Kay) has. Consumers as a whole love personal touches and the fact that they are treated special. Selling/marketing products in the comfort of one's home has worked well for Mary Kay and there is plenty of room for others to mimic their approach.
In addition to personalization Avon needs to capitalize on its strong brand......

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Title: Case Study
Approximate Word Count: 361
Approximate Pages: 2 (250 words per double-spaced page)

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