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INTRODUCTION
An important issue for most businesses is answering question, "What is my market share?" Fixed in the question is a series of related business issues. The underlying themes typically include the following:
Market demand - "How many dollars are there in this market for our product?"
Market potential - "How much of the potential in the market can we capture?" (Tipp 2001).
This paper attempts to estimate the market demand and potential of Personal Digitial Assistant (PDAs) in a defined geographic market of the State of Maryland. The study focuses on the TOSHIBA AMERICA INFORMATION SYSTEMS, INC. - a major PDA manufacture and based in California, U.S.A. It begins with a brief product description followed by methodology and an estimate of market and potential demand supported by primary and secondary research. It concludes with a summary of findings.
Product Description
Toshiba designed PDA for users who need a PDA that does more than simple calendar and address book......
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Title: Market Demand Potential
Approximate Word Count: 1203
Approximate Pages: 5 (250 words per double-spaced page)
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Market Demand Potential
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