Union Clothing Store situated on the campus of St. Francis Xavier in Anitgonish, Nova Scotia has a very select target market including present students, alumni dispersed nationally and internationally, as well as tourists to Nova Scotia. This environmental scan will examine the target markets and how they are affected by the technological, economical, demographic, natural and cultural forces. We will analyze each of these forces and layout past and future trends and how they may affect the target market and the retail clothing industry, beginning with the technological forces affecting the market.

Technological Forces

The technological environment is constantly changing and improving in every area of our everyday lives. As technology improves, so does our ability to produce new products and expand on existing ones. Looking back only ten years we can see that people rely much more on the use of technology not only for business use but personal as well. "The ability to step......

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Title: Union Station
Approximate Word Count: 1415
Approximate Pages: 6 (250 words per double-spaced page)

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