Term Papers on Nike from Term Papers Lab.
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Nike
Welche strategischen Entscheidungen sind typisch für die verschiedenen Phasen des Marketings?
Was unterscheidet Nike von seinen Konkurrenten?
Wo sehen Sie in Vergangenheit und Gegenwart die Stärken und Schwächen bei Nike-Marketing?
Als Student an der University of Oregon stand Phil Knight 1958 im Leichtathletikteam der Universität. Genauso wie sein Trainer Bill Bowerman war er unzufrieden mit den klobigen amerikanischen Laufschuhen. 1962 gründetet Knight Blue Ribbon Sports" mit dem Ziel, leichtere und komfortablere Sportschuhe herzustellen. Zwei Jahre später kam sein früherer Trainer zum Unternehmen. In den ersten Jahren verkauften Knight und Bowerman die Schuhe noch persönlich bei Leichtathletikveranstaltungen im Westen der USA.
1971 erreichte das Unternehmen einen Umsatz von 1 Mio. US$. Knight wollte selbst seine ersten Schuhe herstellen und unter dem neuen Namen Dimension Six" verkaufen. Ein Großteil seiner damaligen Mitarbeiter empfand den Namen aber......
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Title: Nike
Approximate Word Count: 868
Approximate Pages: 4 (250 words per double-spaced page)
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