Abstract

A fundamental marketing problem faced by business is the promotion of their products in order to promote business. Merchants would like to attract as many customers as possible to a business, since the more the customers, the higher the profitability. This suggests that an intense advertising campaign that raises awareness for the largest possible customer base would be desirable. The effects of marketing and advertising are lasting, however the strategies regarding the two should be carried out carefully or else the company will suffer from a poor image in the target market. In this paper, I examine the relationships between marketing and advertising and their impacts on business. My results suggest that the right advertising strategies can encourage consumer retention and increase business long-term profitability.

Introduction

In this rapidly changing corporate world, competition is fierce and each organization is trying to attract as many customers as possible......

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Title: Sarbane Oxley
Approximate Word Count: 2213
Approximate Pages: 9 (250 words per double-spaced page)

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