Analysing an E-Business

Contents

Part 1: Industry Analysis
1.1 Introduction
1.2 Visual Design
1.3 Usability and Navigation
1.4 Content Quality
1.5 Value proposition of benefits

Part 2: Choosing a Business
2.1 Business Selection

Part 3: Analysing an e-business
3.1 Organisational Processes
3.2 Business Relationships
3.3 Revenue Model
3.4 Customer Service Life Cycle
3.5 Distribution Channels
3.6 Supply Chain
3.7 Website Promotions
3.8 Customer Support
3.9 Website Importance
3.10 E-business Challenges & Limitations

Part 4: Reference & Bibliography

Part 1: Industry Analysis
Target industry: New Zealand Car Rental Industry
1.1 Introduction
Rental cars are leased to people who do not have access to their own cars, such as when traveling. Rental cars can be found in Rental Car Centers typically found near airports. Car hire in NZ has become a highly competitive market with the arrival of online booking and cheap air tickets offering a car hire package......

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Title: Hertz Industrial Analysis
Approximate Word Count: 2867
Approximate Pages: 12 (250 words per double-spaced page)

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