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Case Report: Challenges and Strategies of Alcas Corporation's
Vector Marketing Corporation
Introduction
In general observation, Alcas Corporation's performance has been doing well in the past years. The company's revenues had shown improvements, in which the revenues in 2001 increased by 37.5% from the year 2000, and by 2002, the increase was at around 20%. The recent figure at$253 million dollars has driven the leaders of Alcas Corporation to strategize based on the target that the corporate revenues would increase to at least $500 million annually in the next five years, which would eventually lead to an annual revenue of $1 billion.
Alcas Corporation is made up of a group of companies selling kitchen cutlery. These groups of companies are as follows: CUTCO Cutlery Corporation, Vector Marketing Corporation, CUTCO International and KA-BAR Knives. The company, which originally manufactures and sells and knives, would eventually acquire its own sales and marketing arm, in......
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Title: Vector Company
Approximate Word Count: 1358
Approximate Pages: 6 (250 words per double-spaced page)
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