Generation X Annotated Bibliography

Generation X is getting older and with age comes market share. With Generation X moving into higher paying jobs and with little marketing directed towards them, there is little brand loyalty. Marketers should be aware of this new generation and how they feel they are portrayed in media. A better understanding of Generation X will result in media that is effective in reaching this market.

Bunker, T. (1995). Don't try to reach gen x on tv. Brandweek, 36 (20), 38.

This article describes how marketers need to use technology to target Generation X effectively. The on-line services used by Generation Xers allow marketers to directly "target their message and then build a relationship".

Codrington, G. (1998). Generation X: Who, what, why and where to. Retrieved October 2, 2004, from http://www.youth.co.za/genxthesis/ch1.htm.

This website examines the depth and history of generation X. The author details "generational theory, which is......

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Title: Generation X Annotated Bibliography
Approximate Word Count: 693
Approximate Pages: 3 (250 words per double-spaced page)

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