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Article Main Points Summary
This article was written to analyze a pricing experiment in the Quebec, Canada grocery industry. The "Hometown Prowd" IGA supermarket chain was the pioneer and facilitator of the experiment.
The article's main focus is on the Steinberg grocery chain. Steinberg's was the market leader until approximately 1980. The beginning of the article also explains and provides a summary of each retailer's history. Steinberg's became notorious for slashing prices and creating many obstacles for competitors in the industry. Thus, the president of IGA used academic resources from the United States and Canada to help comprehend the price relationship between goods and price modifications. This research was performed so IGA could form the most effective pricing strategy for the market. Hudon and Deaudelin (owners of the IGA name in Quebec) did not want to utilize the normal, typical price reduction scheme used by most grocers.
The......
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Title: Flanking In A Price War
Approximate Word Count: 1996
Approximate Pages: 8 (250 words per double-spaced page)
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Flanking In A Price War
Flanking in a Price War. Article Main Points Summary This article was written to
analyze a pricing experiment in the Quebec, Canada grocery industry. ... ... -
Flanking Ina Price War
Flanking ina Price War. Competitive ... 1989). Flanking in a price war. Interfaces,
19, pp.1-12. Watkins, T. (nd). Oligopoly theory. ... ... -
Flaning In A Price War
... Flanking in a Price War Article Main Points Summary The article begins by giving
a brief analysis of a study that was conducted in Quebec in the early 1980's ... ... -
Competitive Analysis
... Flanking in a Price War" discusses some of the strategies utilized by retail grocery
chains, wholesalers, and co-operatives within the Quebec Grocery Industry. ... ... -
Marketing Warfare
... were designed for nickels only so the price could not ... Cola was able to turn a successful
flanking attack into ... The beer war Ries and Trout also used the “beer ... ...
