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GAP structure
Since Gap Inc. believes that a strong brand is what drive the sales, it is structured along its brands. Each of the four Brands is operating under its own division in the company. Until February 2006 it had an International division that looked after all the stores located outside the USA. Each of the divisions have its own marketing team under the overall marketing division. This allows it to adapt for the specifics in the market segment it serves.
The international division will now be segmented and the country managers will be reporting directly to the brand managers for the specific brands stores.
Recommendations
1. Improve their world-wide distribution channels
2. Expanding the business to the potential markets like middle east (such as UAE)
3. Adding products for +44 years older men
4. Expand other brands globally
Appendix A
Milestones
1969
Founders, Don and Doris Fisher, open the first Gap store in San Francisco, California.
1976......
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Title: Gap
Approximate Word Count: 480
Approximate Pages: 2 (250 words per double-spaced page)
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