Internet Marketing
DELL ONLINE –CASE STUDY

The Computer Purchase Process Online and in a Store

Although a part of almost every business in the world today tends to be virtual, many businesses continue to have a strong physical presence.Consequently; it is imperative to distinguish between the occurrence of a purchase in the physical and the virtual spaces. The internet allows consumers to shop at their own convenience since they need not worry about the traffic, parking, poorly trained sales representatives and long queues. In fact certain transactions exclude the interaction of a sales person. In fact the purchase of a computer can be extremely simple with the availability of information that the internet provides. Since the information is all available and consolidated at one source it is much cheaper and easier to acquire it in this manner in contrast to the brick and mortar shopping experience which involves the travel to multiple locations. The information is also......

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Title: Dell-Case
Approximate Word Count: 4281
Approximate Pages: 18 (250 words per double-spaced page)

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