Assessing Corporate Culture
Whether you are an employee (Cast Member) or a visitor (Guest), it is easy to see that the Corporate Culture of Walt Disney is one of magic, empowerment, and diversity. It is an organization with a strong set of values and beliefs that motivates it's Cast Members toward one specific goal, creating a magical experience for all guests who enter.
When entering the career home page for the Walt Disney Corporation it reads:
Welcome to DisneyCareers, We are the dreamers and doers; a cast of thousands committed to making magic and making dreams a reality. Our people represent a broad spectrum of experience and cultural heritage, and we want to add to this diverse wealth of talent (http://disney.go.com/disneycareers).

By definition, an organization is a group of people who work interdependently
toward some purpose (McShane, 2002). The Walt Disney organization revolves around the concept of magic. In an interview with CEO and chairman, Michael Eisner......

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Title: Assessing Corporate Culture (Walt Disney)
Approximate Word Count: 1961
Approximate Pages: 8 (250 words per double-spaced page)

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