ABSTRACT

The disciplined study of ethnocentrism is relatively young, although it is an issue which has always been existent in the societies of the world. Although it has, as an issue come to the forefront of our focus in recent times it has been poorly treated and has met with definite and strong resistance when met with liberal and open minds. This topic is not one which is bound to any specific region, territory or peoples but transcends all known barriers and classifications. It is without doubt of universal renown. The sources used in this research came from books, journals and magazines. The result of this paper was that ethnocentrism is a learnt behaviour, and once learnt it takes Herculean effort to control. It is evident that while we cannot not be ethnocentric we can however, control for this bias whenever we recognise that it has reared its head and is wreaking havoc.

INTRODUCTION

According to Hutnik, (1991) ethnocentrism refers to the position that one......

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Title: Ethnocentrisn
Approximate Word Count: 2861
Approximate Pages: 12 (250 words per double-spaced page)

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