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A proposal for a new market strategy for the Thomas Burberry London perfume range
1.0 Introduction
The organisation I have decided to propose a new marketing strategy for is Thomas Burberry. This organisation is a distinctive luxury brand with international recognition and broad appeal. They design, source, manufacture and distribute high-quality apparel and accessories. Burberry was founded in Basingstoke, England in 1856; they have a unique heritage associated with Great Britain and position themselves as the authentic British lifestyle brand. From their founding, Burberry have established a reputation for innovation, quality and style through developments such as the invention of gabardine, which the organisation believe was the world's first weatherproof and breathable fabric and the creation of iconic products, including the trench coat and of the Burberry check.
The product I have decided to develop a new strategy for is from the Burberry perfume range. Burberry has a......
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Title: A Proposal For A New Market Strategy For The Thomas Burberry London Perfume Range
Approximate Word Count: 6553
Approximate Pages: 27 (250 words per double-spaced page)
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A proposal for a new market strategy for the Thomas Burberry London perfume
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