1. INTRODUCTION

Despite a humble beginning, Giordano, a manufacturer of casual apparels, has managed to establish itself as a household name today. During the 1970s it evolved to become a well-known clothing chain in the Asian clothing retail market. Giordano's founder, Jimmy Lai, adopted a strategy that differentiated Giordano from its competitors and brought it on the road to success. His strategy includes value pricing, frugality, computerization, good customer service, effective advertising and promotion.

Under Jimmy Lai's leadership, Giordano evolved from a single store in Hong Kong to 360 stores. However, Lai's political involvement in protesting against Mainland China's communist government made it impossible for Giordano to expand into Mainland China. Lai was eventually forced to sell all of his shares in Giordano and thus left Lau to be in charge.

Today, Giordano has a present network of over 1500 stores all over South East Asia, Middle East and Australia and have......

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Title: Giodarno
Approximate Word Count: 1596
Approximate Pages: 7 (250 words per double-spaced page)

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1. Giodarno
   

   giodarno. 1. INTRODUCTION Despite a humble beginning, Giordano, a manufacturer of
   casual apparels, has managed to establish itself as a household name today. ... ...