Black and Decker
Problem Statement: In January of 1991, the senior management of Black & Decker - the world's largest producer of power tools headquartered in Towson, Maryland, had to decide the most efficient way to grow B&D's business in the Professional-Tradesmen Segment in which they only managed to capture 9% market share. Superior growth opportunities seemed to be emerging in this segment which was growing at 9% growth rate.
Power Tools Market: The Power Tools market in the U.S was a $1.5 billion market with three segments: Professional-Industrial Tools, Professional-Tradesmen Tools and Consumer Tools. In the Consumer Tools segment the targeted consumers were people who bought tools for their own home use. This segment represented the second largest segment in the power tools market with a growth rate of only 7%(exhibit 1). The largest of the three segments was the Professional-Industrial segment which targeted commercial contractors, however this segment has been showing......

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Title: Black & Decker
Approximate Word Count: 1369
Approximate Pages: 6 (250 words per double-spaced page)

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