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Introduction
Business models are possibly the most discussed and least understood facet of the web. Brokerage models, such as Priceline.com are market makers: they bring buyers and sellers together to facilitate transactions. Priceline.com leads the way to a unique new type of e-commerce known as a "demand collection system". Priceline.com is the world's first online buying service through which consumers name the price they're willing to pay. Leveraging the unique attributes of the Internet, Priceline.com finds sellers willing to meet buyers' needs and price.
Jay Walker, the founder of Priceline.com, created a new concept and business model. This model shifts the setting of prices from sellers to buyers. The company seeks to use its patented system on products such as airline seats, hotel rooms, gasoline and groceries. Using a simple and persuasive consumer proposition called "Name Your Own Price," Priceline.com collects consumer demands for a product or service at a desired......
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Title: Case Study: Priceline.Com 2001
Approximate Word Count: 1889
Approximate Pages: 8 (250 words per double-spaced page)
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Case Study: Priceline.Com 2001
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Can Business Model Of Priceline.Com Be Saved
... have signed agreement with Priceline.com, in the case the market ... But currently I
considered the Priceline.com business model can be applied ... http://study.scu.edu ... ...
