1. Even though Carl founded UNBANK on the premise that small size, slow growth, and a focused market could be profitable in the face of the large-scale commercialized banking industry, the expansion under consideration does not necessarily mean that that bank's original principals are doomed. Specifically, Carl promoted UNBANK as an organization that understood that bigger is not always better, that service and relationship building would be a priority, and that the human aspect of banking also meant hiring and retaining exceptional employees. Carl initially believed that the only way to achieve these values was to develop a branchless community bank, one that promised its customers that it would "stay small" and therefore avoid falling victim to the commercialization and "productization" that consumed the industry. While staying small is only one strategy that Carl could implement in order to keep control of his bank's philosophy, using such a tactic would deny him the......

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Title: Unbank
Approximate Word Count: 436
Approximate Pages: 2 (250 words per double-spaced page)

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1. Unbank
   

   UNBANK. 1. Even though Carl founded ... in new locations. Customers will not
   be outraged if UNBANK opens a new location. New locations ... ...