A SWOT (Strength, weakness, opportunities and threats) provides a basis for crafting a strategy that capitalizes on the company's resources, while taking advantage of the best opportunities, and defending against the threats to its well being. The SWOT analysis for Dell is summarized below.

Strengths
• Direct to customer business model. Uses latest technology.
• Dell is the market leader in personal computers. For the last couple of years it has held its position as market leader (it took it from rivals Hewlett-Packard).
• Dell's brand is one of the best known in the world.
• Dell has a remarkably low operating cost relative to revenue because it cuts out the retailer and supplies directly to the customers.
• It uses information technology, and excellent customer relationship management to capture data on its loyal consumers. This allows it to produce the personal computer based on the customer's own specification.
• Dell is not a manufacturer; Components are made......

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Title: Dell: Swot Analysis
Approximate Word Count: 524
Approximate Pages: 3 (250 words per double-spaced page)

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