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Marketing Research:

Children's Breakfast Cereal Consumer Report

Investigation to identify key influences that determine children's consumer behaviour and knowledge of branded cereals


Investigation into the effects of key influences on children's consumer behaviour and brand knowledge to determine a new marketing strategy.

Executive summary

This research aims to identify key influences that effect children's consumer behaviour and brand knowledge in relation to the children's cereal industry. As children are becoming increasingly powerful in today's market with the demise of the nuclear family fostering the ‘guilt' compensation culture children today have more autonomy and more influence in what they purchase. This has lead increase interest from marketers in the cereal industry pursuing new, alternative and inventive marketing strategies to captivate and ever youthful buyer.


1. Introduction 5
2. Cereal Sector Analysis 6
3. Aim 7
3.1 Objectives 7
4. What...

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Title: Marketing To Children Consumers
Approximate word count: 6915
Approximate pages: 28 (250 words per double-spaced page)

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1. Marketing To Children Consumers
   

   Marketing to Children Consumers. Marketing Research: Children's Breakfast Cereal
   Consumer Report Investigation to identify key influences ...

2. Marketing And Children
   

   ... American children are consumers of media and are exposed ... are out to take advertising
   to children out back ... One example of marketing towards the youth market is ...

3. Unethical Practices In Marketing To Children
   

   ... they are inherently inexperienced as consumers. Bombarding them with products leaves
   no choice in their decision making process. Marketing to children is no ...

4. Marketing To Children
   

   ... The implications from marketing to children are simple. ... whatever it takes to encourage
   young children to ask ... the hope that they will become lifelong consumers. ...

5. How The Marketing World Negatively Affects Consumers Through ...
   

   ... Hershey markets candy to children that is chocolaty ... Day Advertising The most prominent
   marketing strategy is ... integrate brands into the lives of the consumers. ...