BMG – The Future of Music Distribution

The music industry has always been an evolving industry where new technology continually "breaks the frame" and changes old processes and business plans to accommodate new technology. In August 1999, CEO of BMG Entertainment Strauss Zelnick had to decide how to incorporate the Internet into his company. Should the new "digital customers" be part of the current process or a separate distribution entity? Should BMG change the current distribution process to meet the needs of the digital customers, create a new distribution process for them, or to limit their activities in the online arena until the online market is mature enough to support the necessary changes to the music recording industry.

Music Industry History

The music recording industry began with print sheet music, where the process and business model were similar to those utilized by the book publishing industry. The first major change to the industry occurred in 1877 when......

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Title: Entertainment Business
Approximate Word Count: 2749
Approximate Pages: 11 (250 words per double-spaced page)

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