MARKETING HOME ASSIGNMENT

By: Szeremlei Péter

Seminar Leader: Kapitány József

Module Leader: Dr. Tom Owens

Topic:

Communication Tools

Abercrombie & Fitch Co.



1 Introduction

In terms of the general perception of all of the marketing mix elements that a firm may employ, it is perhaps ‘promotion' that is the most prominent ‘P' in the ‘4 P's'. In fact to many people promotion is marketing. Promotion is a part of a firm's overall effort to communicate with consumers and others about its product or service ‘offering'. Both the company and the consumer have needs which they aim to fulfill; the profit making company wishes to improve or maintain profits and market share, and gain a better reputation than its competitors, and the consumer aims to reach his or her personal goals. The total product offering allows each party to move towards these goals, offering a ‘bundle of satisfactions' which fulfill needs in an instrumental and a psychological sense.......

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Title: Marketing Communication Tools Ab.&Fitch
Approximate Word Count: 4994
Approximate Pages: 20 (250 words per double-spaced page)

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