I chose Apple Computers as a candidate for long-term growth because over the past three years the company has shown a steady overall growth pattern. Another reason I chose Apple is because of the possibility for growth. Currently the company holds less than 5% of the operating system market share. The popularity of the iPod, which currently holds around 85% of the market share in portable audio players, has made people look twice at Apple computers as well. I believe that if the company plays its cards right, they have a tremendous opportunity to gain market share and increase long-term growth.

Another plus the company has going for it is the popular positive reviews it has been receiving from WSJ and online review companies such as cNet.com. It has also been featured in many mainstream movies, which shows a trend towards Apple as being fashionable as well. The introduction of the Intel chips could also help the Apple brand since Intel is a more popular company in the tech......

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Title: Jack In The Crack
Approximate Word Count: 356
Approximate Pages: 2 (250 words per double-spaced page)

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