Introduction
Brassiere (bra) is a timeless item that has been with women for ages. It is like a jewel box that jealously cherishes the femininity inside ¡V we consider it as the symbol of passion. Nowadays, bra is a type of fashion getting restless for something new.
There are dozens of bras types to fit a female consumer¡¦s taste, need, style, size and particular occasion. Types such as push-up bras, full-coverage bras, maternity bras, sport bras, underwire and no underwire bras have made popular focuses on the upper torso of a woman, therefore, to most female consumers, an extravagant waste of cash is no doubt to be spent for this product.

The number of consumers spending dollars for such miraculous wear is increasing rapidly. Based on the research from Cotton Incorporated Lifestyle Monitor, ¡§68.4% of female consumers, the highest to date, said they would not sacrifice comfort for fashion, an increase of 6.4 points over the same year ago period.¡¨ (CottonInc.,......

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Title: How Do Psychological Factors And Extended Product (Self) Affect The Consumer Behaviour In Buying Brassiere?
Approximate Word Count: 2246
Approximate Pages: 9 (250 words per double-spaced page)

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