Maxwell House Café Collection
I chose to work with the print ad for Maxwell House Café Collection. I found the ad in People magazine. Their main colors were deep, rich browns, creams, and fades to black.
They picked this color in my opinion because they want to strike a cord with consumers and give them the feeling that they want to the product Maxwell house is trying to promote. People associate those colors with warmth, relaxation, and a nice, freshly brewed cup of delicious quality coffee. It is used to set the mood of a coffee drinker. People generally have a cup of coffee as part of their routine, or simply to relax (even though it's effects are not very relaxing).
I think that using a different color, like red, blue, or green for example, would not extract the same emotion from people, nor would it give consumers the color association of a good cup of coffee with the advertisement.
The color scheme says that if you want to be relaxed, sexy and solo, and......

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Title: Maxwell House Colors
Approximate Word Count: 366
Approximate Pages: 2 (250 words per double-spaced page)

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