Question 1.

My assessment of Andrea Jung's performance as chief strategist at Avon Products is that she has done an excellent job. Her first task as CEO was to hit the streets of her neighborhood, ringing doorbells, to better understand the desires of customers and needs of sales agents. She pushed for the addition of attractive new products to Avon's product lines. She was responsible for developing E-commerce opportunities for Avon and it's sales representatives. Andrea listened to the customers and grew global beauty category sales by new product development, sampling, and more up to date advertising.

I would have to give Andrea Jung an "A" for the job she has done as CEO. She developed a great strategy for Avon that helped to increase the sales from 1.5% in 1999 to 6% in 2001. She also increased the sales in Europe and Asia. I am sure this is a shared opinion because she is one of the most recognized successes of all time. At age 40, she became CEO, and......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Avon Case Study
Approximate Word Count: 592
Approximate Pages: 3 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Avon Case Study, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!