Book review
In the book, Cannibals with forks, John Elkington who is the author likened companies to cannibals to express corporations to devour competing corporations or industries to crave up and digest others in the traditional capitalist market. Elkington brought up an idea that forks could be an implement for these companies to switch toward to sustainability direction. As the form of a fork with three prongs, it is defined that ¡¥triple bottom line¡¦ of sustainability are economic prosperity, environmental quality, and social justice. In addition, Elkington believes that it is vital and necessary to make all businesses to operate more responsibly and with concern of not only economical profit, but also environmental and social issues.
Elkington passionately demonstrates how could all businesses utility the three pronged fork to achieve sustainable development with expansion of their companies¡¦ life expectancy. Moreover, there are seven sustainable revolutions such as......

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Title: Cannibals With Forks: The Triple Bottom Line Of 21st Century Business
Approximate Word Count: 523
Approximate Pages: 3 (250 words per double-spaced page)

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