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Problem Statement: Netflix is losing
market share and profitability to competitors and technological advances.

Scenario: Netflix is feeling competitive pressure from larger companies with what seems like limitless resources; namely, Wal-Mart, Disney and Blockbuster Video. Not only is the pressure being felt from competitors, but also the pressure is being felt from the evolving entertainment industry itself. Technology is allowing consumers to obtain media in different ways; such as direct downloads vs. the mail order system Netflix uses.

Analysis: SWOT

Strengths
• Pioneer in online DVD rentals, which built brand loyalty/recognition
• Patent protection for much of its business model. This can provide an additional revenue stream for Netflix if it considers licensing some of the parts.
• Access to over 55,000 titles (www.netflix.com), which offers the most options to its customers as compared to competitors.
• Can reach the majority of its customers within one business...

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Title: Netflix Case Study
Approximate word count: 338
Approximate pages: 2 (250 words per double-spaced page)

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1. Netflix Case Study
   

   Netflix Case Study. Problem Statement: Netflix is losing market share and
   profitability to competitors and technological advances. ...

2. Netflix Case Study
   

   Netflix Case Study. Table of Contents Company Overview 4 Issues 5 Analysis
   External Analysis Dominant Economic Feature 8 Competitive ...

3. Net Flix Case Study
   

   Net Flix Case Study. ... 2. Netflix has a vision to “change the way people access and
   view the movies they love.” Over the next four to seven years Netflix ...

4. Blockbuster Case Study
   

   Blockbuster Case Study. 1 ... proprietary. The internet has allowed Netflix to enter
   and become the leader in the online video rental business. ...

5. Case Study: Media Content Vs. Media Form
   

   Case Study: Media Content vs. Media Form. Case Study: Media Content or Media Form? ...
   2,046,221,000 6 Netflix, Inc. 1,914,033,000 7 SBC Communications, Inc. ...