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Marketing Management Case Analysis
Subway® Sandwich Shops
Abstract
Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops around Connecticut. In the year 2004, the SUBWAY® chain entered its 39th year of operation. It is the world's largest submarine sandwich chain with more than 21,000 restaurants in 75 countries. As a matter of fact, the SUBWAY® chain operates more units in the US and Canada than McDonald's® does (www.subway.com). Subway® currently operates 23,983 restaurants in 84 countries, and because of its' marketable success, the company was selected to be the subject of a marketing analysis.
The fast food......
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Title: Marketing Management Case Analysis
Approximate Word Count: 1199
Approximate Pages: 5 (250 words per double-spaced page)
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