OVERVIEW AND ANALYSIS OF GENERAL MOTORS

"General Motors has no bad years, only good years and better years" (Sloan, 1972). This mantra established in 1950 by former GM president Harlow H. Curtice may have been true at one point, but is called into question today by many, including Wall Street.

By many standards, General Motors is an extremely successful company, though an analysis of the corporation today uncovers many troubling issues. GM is and has been the world's leader in automotive sales since 1931. (GM Website, 2004) By any corporate measurements, the company is a behemoth, operating across the globe with a 15% share of the world's automobile market. The company also houses one of the world's leading financial services companies, GMAC (GM Website, 2004). Though this giant company reports as a single entity, its two businesses are well separated. Our analysis will focus primarily on the automotive division.

The history of the automotive division is a novel one,......

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Title: Overview And Analysis Of General Motors
Approximate Word Count: 4752
Approximate Pages: 20 (250 words per double-spaced page)

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