EXECUTIVE SUMMARY

In the following case study of E.A.Cakes, we have discussed transition phase from MTO to MTS (Made to Order to Made to Stock) production strategy as well as shifting consumer trends, in particular, consumers' changing expectation in relation to "speed-to-market". This entails maintaining an adequate level of inventory in medium to long-term frozen foods to meet the demand for shorter order-to-delivery time in relation to production planning and supply chain management system.
For E.A.Cakes, not only does the examination of these determinants exposes its competitive position and consequentially determines what part of value it can capture within the industry, it also facilitates identification of the necessary strategic adjustments needed to influence these factors in favor for the firm.
Depending on the product feature and industry's lifecycle we have studied different aspects of food industry and have proposed possible generic strategies that a firm can......

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Title: Enterprise Resource Planning
Approximate Word Count: 5988
Approximate Pages: 24 (250 words per double-spaced page)

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