Content Analysis of Children's Television Programming and Commercials

By Tierra Nichols

Abstract

The average child watches 3 hours of television this study involves research in race of children's television programs and commercials, how is race present in today's children's television shows?
Introduction
Television is one of the most powerful and influential socializing agents of Children. On an average children's weekly television viewing is 3 hours a day, receiving messages about the world and about their identities. Attitudes, ideas, beliefs, about the world as well as social skills are developed in the age range of 2-18. (Kaiser Family foundation 1999). In the case of race, children use television for information about other races and may form their bias based on how other races are portrayed on television (Larson 2002).
There is an ample amount of evidence that media plays a significant role in the process of identity and can affect children's cultural......

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Title: Miss
Approximate Word Count: 1782
Approximate Pages: 8 (250 words per double-spaced page)

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