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Term Papers on Ideal Customer & Their Behaviors from Term Papers Lab.

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Ideal Consumers and Their Behaviors

A key factor that influences consumers¡ä choice of retailers, and other service providers, is customer service. For example, many people choose to shop at certain stores, do their banking at a particular financial institution, stay at a specific hotel, eat at certain restaurants, or take their clothes to a particular dry cleaner, etc., based on the level of customer service provided by that establishment. This aspect of customer service encompasses such factors as the level of responsiveness, friendliness, reliability, and promptness of employees. Another key aspect of customer service that affects consumers¡ä choices of retailers and service providers is the manner in which the seller responds to customer complaints. Many times consumers make their choices based not only on the level of service provided at the time of sale, but also on their perception of the level of customer service they can expect to receive after the sale, should a...



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Title: Ideal Customer & Their Behaviors
Approximate word count: 2380
Approximate pages: 10 (250 words per double-spaced page)

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