JERGENS
MADINA COSMETICS
100 YEARS OF BEAUTIFUL SKIN

The Jergens Story
On April 5, 1882, Andrew Jergens Sr. and Charles H. Geilfus founded The Andrew Jergens Company in Cincinnati, OH. Known then as "The Jergens Soap Company" the original product was coconut oil soap, specially designed to perform in hard water. Over the years, the Company has developed into a leading competitor in the soap and cosmetics industry.

In 1901, Jergens expanded its business by purchasing the John H. Woodbury Company and the Robert Eastman Company. Woodbury sold its trademark and rights to a number of products including the highly popular "Woodbury Facial Soap". The Eastman Company had produced a small line of perfumes, creams, and lotions. One of the formulas was singled out as superior to any other lotion currently on the market. Originally sold as "Jergens Benzoin and Almond Lotion Compound", its name was shortened to "Jergens Lotion" and it grew to become the largest selling hand lotion in......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Jergens
Approximate Word Count: 3565
Approximate Pages: 15 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Jergens, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!