Research Planning for Decision Making

February 2006

Research brief to examine customer attitudes towards the activities and performance of Halifax/Bank of Scotland Personal Banking sales colleagues

Introduction to the brief

You are invited to put forward a proposal to undertake a marketing research brief to examine customer attitudes towards the activities and performance of the Halifax/Bank of Scotland (‘HBOS') Personal Banking (‘Banking') mass market sales force.

Introduction to HBOS and Banking

HBOS, part of HBOS plc is one of the UK's leading financial services providers.

HBOS plc was formed in May 2001, when Halifax and Bank of Scotland boards announced that they had agreed to merge.

It is the UK's largest mortgage and savings provider as well as being a major player in the provision of new current accounts and credit cards in the UK. The company also provides a range of other products and services, including long term investments, insurance,......

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Title: Marketing Research Planning For Decision Making - An Example Agency Brief A The Agency's Proposal
Approximate Word Count: 4142
Approximate Pages: 17 (250 words per double-spaced page)

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