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¡Dime Con Quien Andas, Y Te Diré Quien Eres!
A profile of evolving e-commerce trends, patterns, and practices, and their likely impact on Hispanic markets.
By Henry T. Ingle, Ph.D.
Professor of Communication Technology & Associate Vice-President
Technology Planning and Distance Learning
University of Texas at El Paso
This article identifies trends, patterns, and practices evident in the adoption and use of Internet-based electronic business practicesthat is, e-commerceand the likely ways in which these technological developments in communications will play out in the growing Hispanic marketplace, both in the United States and abroad. The points of view herein presented consist of four major trends and issues: (1) the quantum leap in the number and diversity of individuals worldwide connected to the Internet and the World Wide Web; (2) the dramatic demographic shift in the population of the United States, positioning individuals of Hispanic ancestry for......
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Title: Globalization
Approximate Word Count: 4106
Approximate Pages: 17 (250 words per double-spaced page)
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