2. INVESTIGATIVE REPORT ON WEBSITE DEVELOPMENT
For a website to be successful, you must have clear identified goals and compelling content that draws your audience to your site again and again. A good site requires a delicate balance between content, visual appeal and technology, but most of all content (Leonard-Wilkonson, n.d.). Knowledge of the market, product or service and business environment is also essential if you are going to improve business (Barnett & O'Rourke, 2006).

2.1 WHAT MAKES A GOOD WEBSITE
2.1.1 The Audience
Content is the reason people visit websites, it forms the basis of a good site. You need to know who will look at your site, what their expectations are before starting on the content. The content will need to match up with your audience's expectations (Barnett & O'Rourke, 2006). One sample audience would be prospective students looking for a programme that might interest them ("What makes a good…", n.d.). A site that reflects this is Massey......

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Title: Communicationinvestigative Report On Website Development
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1. Communicationinvestigative Report On Website Development
   

   CommunicationINVESTIGATIVE REPORT ON WEBSITE DEVELOPMENT. 2. INVESTIGATIVE
   REPORT ON WEBSITE DEVELOPMENT For a website to be successful ... ...