Dell Computer Corporation
Integrating the Internet

Dell Computer Corporation has long capitalized by catching products as they move to the commodity phase and then applying their low-cost direct model to provide customers with quality and value in their products and services. The Dell direct model was the key to their success, and because the Dell direct model was continuously being improved upon, it was difficult for competitors to duplicate. The Dell direct model worked to establish direct customer relationships and was about low-cost and virtual integration.

The Dell direct model involved an extremely efficient distribution system which was characterized by customized manufacturing. The build-to-order manufacturing system would take orders by phone or from a Dell inside sales representative who would be working with Dell's larger accounts. This allowed Dell to achieve higher average revenue per unit, regardless of their industry-low pricing structure. In most......

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Title: Dell - Integrating The Internet
Approximate Word Count: 667
Approximate Pages: 3 (250 words per double-spaced page)

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