Promotion and Advertising

The Role of Promotion: Communication to build and maintain favorable relationship by informing and persuading target audiences to view an organization positively and to accept its products. While a company overall role of promotion is to stimulate product demand.

Objectives of Promotion:
• Create awareness
• Stimulate demand
• Encourage product trail
• Identify prospects
• Retain loyal customers
• Facilitate user support

Create awareness: For E-Health to introduce a new product, making customers aware of the product is crucial to initiating the product adoption process. E-Health has invested heavily in product development needs to create product awareness quickly to generate revenues to offset the high costs of product development and introduction.

Stimulate demand: The innovative product is in the introductory stage of the product life cycle, E-Health is going to advertising its product by using the Pioneer Advertising Method to......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Promotion And Advertising
Approximate Word Count: 560
Approximate Pages: 3 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Promotion And Advertising, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!