"Women's undergarment factory # 8"

Objectives
Corporate objectives
a) Increase income and profitability

Marketing objectives
a) Gain competitive advantage over competitors

Problem Statement
a) WUF#8 has to choose future target market
b) WUF#8 has to establish marketing and sales, R&D departments, and develop strong strategies in this area.
c) Space utilization, and equipment purchase

External analysis
Market size
a) Whole former Soviet Union was the primary market for WUM#8
b) WUF#8 produced about 4 million "Agata" brand finished undergarments per year for direct sales in Western Russia, Estonia, Latvia, and Lithuania
c) Huge market potential in Eastern and Western Europe finished goods markets

Market growth
a) Market is very large and unfilled
b) There is excess demand

Competitors
a) There is very high competition, and for WUF#8 closing for renovation might mean losing
its customers
b) Asian companies are competing both for bulk materials, and......

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Title: "Women's Undergarment Factory # 8"
Approximate Word Count: 986
Approximate Pages: 4 (250 words per double-spaced page)

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1. "Women's Undergarment Factory # 8"
   

   "Women's undergarment factory # 8". "Women's undergarment factory # 8" Objectives
   Corporate objectives a) Increase income and profitability ... ...