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Integrated Marketing Communications
Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important way for marketing departments to transmit a message to their target audience. The important factor is getting to know the customers, therefore the more knowledge of customer data shapes the marketing communications and advertising message that is created.
Definition
About.com states IMC as "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (2005)
Relationship: Profit and Not-for-Profit
Profit For-profit organizations have one ultimate goal in mind; making money. The question lies in how quickly a company can gain......
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Title: Integrated Marketing Communications
Approximate Word Count: 633
Approximate Pages: 3 (250 words per double-spaced page)
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