Kudler Fine Foods: IMC
Candice M. Hansen
Marketing - MKT/463
Esmail Rahimian, PhD.
May 22, 2006



Abstract
In this paper, I will discuss Kudler Fine Foods and the importance of marketing research as it relates to it's strategies and tactics. I will also identify where additional market research is needed. Finally, I will discuss the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods.

Kudler Fine Foods
Kudler Fine Foods is a local upscale specialty food store located San Diego, California. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 square feet of retail space located in fashionable shopping center. The stores are stocked with the very best domestic and imported foods. Every is stocked and carries upscale fresh meats and seafood, baked goods, produce, deli, and dairy departments. The owner, Kathy Kudler, opened the first of three stores in 1998. In......

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Title: Imc Kudler Fine Foods
Approximate Word Count: 1510
Approximate Pages: 7 (250 words per double-spaced page)

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1. Imc Kudler Fine Foods
   

   IMC Kudler Fine Foods. Kudler Fine Foods: IMC Candice M. Hansen Marketing -
   MKT/463 Esmail Rahimian, PhD. May 22, 2006 Abstract In ... ...