A07-01-0011
Copyright © 2001 Thunderbird, The American Graduate School of International Management. All rights reserved.
This case was prepared by Professor Kannan Ramaswamy, with research assistance by Mr. Gennady Dikalov, MIM
2000, for the purpose of classroom discussion only, and not to indicate either effective or ineffective management.
Tesco, PLC: "From Mouse to House"
in Online Grocery Retailing
We have got a two-year lead over our competitors on the Internet and we intend to exploit that.
We are the largest grocery internet retailer in the world.
Mr. Terry Leahy, CEO, Tesco, PLC. April 2000.
It was a bright sunny morning in May 2000 as Mr. Tim Mason, e-commerce Director for Tesco, was
driving through the lush English countryside on his way to work at company headquarters in Cheshunt,
Hertfordshire. He was running through alternative scenarios of the competitive battle that was just
emerging in online grocery retailing. In April, Mr. Leahy, the CEO, at a meeting......

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Title: Tesco Strategy Report
Approximate Word Count: 6411
Approximate Pages: 26 (250 words per double-spaced page)

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